Making your business visible on Google is what we do. Google AdWords is the quickest way to make your business appear at the top of Google searches for the keywords you choose. VRTX Digital is AdWords Certified by Google – we will ensure that all the latest AdWords features are enabled for your business so that you are getting the most out of your budget. With the experience of the do’s and dont’s already behind us, you can rest assured that when we manage your AdWords Campaign, you will be getting the maximum Return on Investment (ROI) possible.
Reach People That Are Actually Interested In Your Service
One of the greatest benefits of a Google AdWords campaign is Google itself – let us help you target people that are actively searching for your product or service – these are people that have likely already determined that they need what you offer and are looking for it right now. Let us help put you in front of this highly profitable audience that is looking for what you offer. In addition to ensuring you show up at the top of Google for searches that are likely to bring in business, we make sure that you don’t show up for products and services that you don’t offer to help ensure we maximize your budget.
Pay When They Click, And Never When They Don’t
Another amazing benefits of Google AdWords is that is it described as what’s called ‘Pay-Per-Click’ (PPC) Advertising – this means that you only pay when your ad is clicked, and never if it isn’t. This allows for free branding in addition to taking up sought after real estate on search pages that would otherwise be taken up by your competitors – all for free! Strengthen your brand, increase awareness, and steal market space from your competitors – all without paying anything.
A component of the digital marketing ecosystem that is often overlooked is the engagement of traffic into conversions. Driving traffic is the first step but optimizing the rate in which visitors convert is the true value metric. Our methodology follows a full funnel approach to marketing from click to conversion.
Reporting & Technology
Our PPC analysts combine Google AdWords & Analytics technologies as well as custom software to ensure that our clients are getting the best results possible. A good PPC strategy relies on the data it produces to tailor the efforts going forward. We live and breathe data and constantly adjust campaign settings, keywords, bidding, ad copy based on its performance.
Facebook marketing for businesses offers the ability to tailor each part of an ad campaign: Audience, goal, and budget. Within the audience category, the social media platform excels at letting advertisers target their consumers most effectively. With Custom Audiences, for example, social media advertisers spent an average of 59% less on their campaigns. Whether deciding to manually select a target for your ad campaign or upload a contact list and have Facebook provide recommendations, the options are all highly customizable and effective.
Establishing the goal of your Facebook ads campaign is an essential step in ensuring maximum efficiency and optimization. The options include:
- Build your brand presence
- Spread awareness
- Drive discovery
- Generate leads
- Increase sales
- Encourage customer loyalty
Simply by creating a business page and boosting posts, Facebook marketing agencies are able to increase post engagement by 4 times and achieve an almost 0.5% click-through rate with a Facebook ad campaign. With Instagram also at the disposal of social media advertisers, along with the 60% of users on that platform that use it for discovering new products, Facebook advertising agencies have an enhanced ability to fulfill a brand’s goals.
Frequently Asked Questions
Browse through some common questions about Pay-Per-Click (PPC) to learn more, then schedule your free consultation today!